Chick-fil-A Marketing Coordinator- Leader Launch

Come join other college graduates already working in the Leader Launch Leadership Development Program in  Washington, DC ! Check out cfaleaderlaunch.com for all the details and testimonials from current participants.

The Marketing Coordinator is responsible for driving revenue growth through strategic sales initiatives, brand positioning, and community engagement. This role focuses on increasing in-restaurant

Key Responsibilities:

Sales Growth & Revenue Generation:

• Develop and execute sales strategies to increase restaurant revenue across all sales channels.

• Identify new business opportunities, partnerships, and revenue streams to expand market reach.

• Collaborate with the Catering Director to optimize catering operations and maximize sales.

• Analyze sales data, customer trends, and market conditions to refine strategies and improve performance.

Brand Development & Marketing:

• Strengthen brand awareness through targeted marketing campaigns, promotions, and digital strategies.

• Partner with the Catering Director to oversee social media, email marketing, and online reputation management to enhance customer engagement.

• Develop creative activations that drive visibility and sales.

Community Engagement & Customer Acquisition:

• Build strong relationships with local businesses and organizations to generate brand exposure.

• Lead community outreach efforts, sponsorships, and participation in local events to establish brand presence.

• Leverage Spotlight, to track customer behavior, identity trends, and personalize engagement strategies

• Develop targeted promotions and incentives using Spotlight data to increase repeat business and customer retention and frequency.  

• Manage partnerships with third-party delivery platforms and other sales channels.

Operations & Performance Management:

• Partner with restaurant leadership to ensure seamless execution of promotional activities and sales initiatives.

• Train and support team members on upselling techniques and guest experience best practices.

• Monitor and report on key performance metrics, providing insights and recommendations for growth.

• Manage the budget for sales and marketing initiatives, ensuring cost-effective strategies.

Development:

• Operational Training
• Pre-work: complete all modules and pass all knowledge tests with a 90% or better to prepare for operational training
• 6-8 weeks of operational training (kitchen, front counter, catering, office, etc…)
• Restaurant Marketing Director Training: Chick-fil-A Inc. certified course
• Personal Development Plan: A personal plan for development led by the Owner/Operator. The plan will include metrics and goals for all responsibilities.

Leader Launch

As a Marketing Coordinator with you will be a part of a development program called Chick-fil-A Leader Launch. The purpose of the Chick-fil-A Leader Launch Program is to rapidly launch you into a successful long-term career within a three-year time frame. In the program, you will have the opportunity to learn every facet of running an independent franchise, with the goal of preparing you to pursue your own Chick-fil-A franchise or a position at the Chick-fil-A Support Center. Of course, the program will also prepare you to pursue other entrepreneurial interests or equip you to step into another business as a high contributor. Prepare yourself because this will likely be the biggest challenge you have faced in your life. It won’t be easy, but the rewards are tremendous.

Why should you LAUNCH?

Frankly, there are far more reasons TO launch than not. As a part of this innovative leadership training ground, you will learn how to operate a small business right out of college. No, spending your first two years out of college in some entry-level position that you would be lucky to learn anything from. Instead, you will receive personalized, 1:1 development with the Chick-fil-A franchise owner and then be given the reins over significant parts of the business, such as marketing, HR, finance, or training. Suppose Chick-fil-A is a dream company of yours. In that case, you will gain unparalleled experience by going through certified Chick-fil-A courses, working at Chick-fil-A Grand Openings, and learning the restaurant environment. As a part of one of the nation’s top brands, you will be able to connect to Chick-fil-A’s greater purpose and find value and meaning each day on the job.