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Hotel Sales Manager

Lodgco Hospitality
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Join our team today! 

Lodgco Hospitality is on the lookout for a Sales Manager to join the team at the Hampton Inn & Suites - Grand Rapids Downtown! This person will be responsible for managing and executing sales strategies for the hotel with a large focus on group sales. If you are enthusiastic about sales and hospitality and are excited to enhance hotel revenue while creating unforgettable experiences for guests, this position might be the perfect fit for you!


 

JOB SUMMARY: The Sales Manager is responsible for creating and executing the overall sales strategy for the property.

 

ESSENTIAL JOB FUNCTIONS: 

  • Develop and execute marketing and sales strategies for each hotel/deployed segment (Marketing Plan, Quarterly action plans)
  • Execute key brand initiatives
  • Ensure brand website has correct and relevant information
  • Demonstrate guest service by responding to guests’ needs promptly and with enthusiasm
  • Knowledge of all corporate and group business in the market and where that business stays
  • Solicit new business from key demand generators by deployed segment
  • Identify and maintain communications with the hotel’s key accounts and re-solicit repeat business
  • Develop relationships within community to strengthen and expand customer base
  • Attend local networking, trade show, and CVB events
  • Market the hotel through local advertising, blitzes, direct mail, etc.
  • Read and understand sales budgets while meeting and/or exceeding budgeted revenue
  • Participate in weekly revenue meetings
  • Complete Displacement Analysis as needed
  • Complete weekly and monthly sales reports
  • Review daily reports for new opportunities and analyze for revenue opportunities
  • Analyze competition’s strengths and weaknesses for each market segment
  • Meet or exceed weekly/month activity goals (site tours, sales calls, tele-prospecting and cold calls)
  • Maintain account files in sales CRM with all activities tracked for each account
  • Create customer correspondence as required – sales agreements, proposals, bi-annual account reviews and thank you letters
  • Confirm all groups and meeting details prior to arrival
  • Communicate with hotel team for execution of group’s needs (BEO’s and group resumes)
  • Greet meeting/event contacts for each meeting and confirm clients’ expectations. (GM/AGM to assist)
  • Maintain a tracking system for all meetings and groups. All groups are to be loaded in the sales CRM
  • Build and maintain group blocks
  • Execute in house referrals and solicitation programs
  • Hold front desk accountable for accurate account tracking in reservation system
  • Complete and distribute group resumes to the operations staff prior to the posting of the weekly schedules to ensure proper staffing levels

 

OTHER DUTIES:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

 

COMPETENCIES:

  • Customer/Client focus with ability to negotiate and close sales
  • Excellent verbal communication, phone, and presentation skills
  • Business acumen and computer software skills
  • Time management and problem-solving skills
  • Self-motivated, well-organized and goal-oriented

 

REQUIRED/PREFERRED EDUCATION AND EXPERIENCE

  • 1-2 years of sales experience, preferably in hospitality
  • Hospitality or business degree is a plus