Advertising Specialist

The Mission of the California Tobacco Prevention Program (CTPP) is to work toward achieving a tobacco-free California and to reduce tobacco-related illness and premature deaths by implementing programs to reduce tobacco use and exposure to second smoke.

Our Core Values – What We Stand For: Health Equity, Social and Environmental Justice, Inclusion, Progress, Respect, Honesty, Accountability, Science, Facts, Evidence, Leadership, Empathy, Courage, Adaptability, Resilience.

CTPP is recruiting diverse candidates for an Advertising Specialist (Health Program Specialist I) position. CTPP values diversity at all levels of our organization and is committed to fostering an environment where all employees from a variety of backgrounds, cultures, and personal experiences are welcomed, treated with dignity and respect, and can thrive. We believe each individual’s lived experiences and unique ideas inspire innovative solutions and further our mission to improve the health of all Californians by ending the disease and death caused by tobacco.

The candidate works under the direction of the Staff Services Manager I (SSM I), Media Unit Chief. The Health Program Specialist I (HPS I) performs professional and technical expertise in the oversight of media campaigns associated with conducting the California Tobacco Prevention Program’s (CTPP) multifaceted, educational media campaign. The HPS I oversees all aspects and stages of paid media planning for television, radio, print, out of home, digital and mobile advertising, reviewing, and providing strategic input regarding advertising and media plans. This position is responsible for overseeing media campaign reporting and evaluation.

Travel (10%) in-state and out-of-state with occasional overnight stays for trainings, meetings, and conferences are required.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

• Knowledge of current communications science, theory, principles, methods, and practices.
• Experience developing multilingual advertising and public relations campaigns; developing social media efforts containing original content; analyzing the performance of social media and public relations campaigns; providing trainings and technical assistance to internal and external stakeholders.
• Experience researching and preparing content for consumer websites and landing pages.
• Experience preparing information for news media related materials such as media advisories, press releases, talking points, fact sheets, responding to reporter inquiries.
• Experience coordinating with various internal and external stakeholders on paid media campaigns. Ability to exert influence without direct authority.
• Professional experience in the planning, implementation, and stewardship of paid media and advertising plans. Direct experience in digital media, social, and programmatic is required.
• Strong analytical skills. Solid understanding of paid media metrics, with the ability to generate, analyze and interpret data.
• Knowledge of current and emerging paid media and advertising strategies and tactics with a passion for learning and innovation.

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included.

At the California Department of Public Health (CDPH), equity, diversity, and inclusion are at the core of our mission to advance the health and well-being of California’s diverse people and communities. We are genuinely and strongly committed to cultivating and preserving a culture of inclusion and connectedness where we can grow and learn together with a diverse team of employees. In recruiting for team members, we welcome the unique contributions that you can bring to us and the work we do.