Marketing Coordinator

Position Summary

The Marketing Coordinator for the Detroit Medical Center (DMC) will play an important role in Tenet’s continued transformation into a consumer-focused organization. This position will assist in executing marketing plans that drive growth for their market/hospitals, build and support community engagement, and effectively communicate “the stories” of how DMC is making a positive impact on the people it serves.

The Marketing Coordinator will report to the Marketing Manager and have strong day-to-day interactions with the Group Marketing Director, field marketing team, communications, home office marketing, hospital administration and clinical leaders. This position will support market growth activities and execution of the overall social media strategy across hospitals and channels. This position will help build trusting and collaborative relationships with internal and external teams and astutely represent DMC in establishing and maintaining effective community engagement within the framework and vision of the Tenet Strategic Marketing Group, a component of the Tenet Operating System. 

Essential Duties and Responsibilities

• Supports the Group Marketing Director and Marketing Managers in the execution of day-to-day marketing activities that drive growth, consumer engagement, and patient retention. 
• Supports the Marketing team in driving executional excellence and marketing plan activation. Plans, implements, and measures day-to-day marketing responsibilities such as: activation of service line marketing campaigns at the hospitals; coordination of marketing events and seminars; hospital marketing (recognitions, service awards, wayfinding, patient guides, etc.); updating website content.
• Develop and execute social media for marketing, communications, and employee engagement with customized content across social channels; maintain social media calendar in coordination with Home Office, recruiting, etc.
• Seeks information and gathers consumer insights (social/web) that can further differentiate DMC within the market. Works to identify and translate service lines’ “stories of success” for the hospitals.
• Excels in the use of effective storytelling and utilizes advanced writing skills across multiple platforms (e.g. social media, website, collateral) to create engagement within the community, key stakeholders, and to entice usage among a targeted consumer base.
• Communicates regularly to hospital leadership and stakeholder groups regarding marketing plans and marketing program results. Supports a collaborative working relationship with hospital and physician teams.
• Supports community events with marketing, collateral, call-to-actions, and qualified lead generation and tracking.
• Drafts recaps and communicates regularly to marketing team regarding marketing activation (including community) plans and results. 
• Engages with the community and key stakeholders for the purpose of building and enhancing the brand in the marketplace and translating the vision and mission of the hospital.

Qualifications

Education/Experience

• Bachelor’s Degree in Marketing, Communications, Business or relevant major is required
• 1 to 3 years of related marketing experience; field marketing experience preferred
• Demonstrated experience in managing multiple priorities and projects
• Demonstrated experience managing social media and website content development

Knowledge, Skills, Abilities

• A strong ability to bring stories to life to engage consumers across traditional and non-traditional media
• Advanced writing and editing skills across multiple platforms including traditional and digital applications (e.g. social media, website, email, collateral, events, presentations)
• Demonstrated success and understanding in executing 360-degree marketing tactics to drive consumer engagement, including: social and digital media, advertising and communications platforms, marketing automation, content creation, and website management 
• An ability to support productive cross functional relationships at all levels of the organization as well as with external partners
• A proactive servicing approach and a strong sense of urgency to respond to matters on time
• A collaborative style which engenders the respect of others
• An active listener with exceptional oral and written communication skills
• A team player who gains value in actively participating as a team member across various disciplines and organizational levels
• Comfort with ambiguity and working in a large, diffuse, highly matrixed environment

Personal Attributes

• Authentic – Has deep integrity and holds personal and professional values consistent with Tenet’s mission, vision and values
• Self-motivated  – Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor
• Persuasive – Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization 
• Collaborative – Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a “common touch” to relate comfortably and effectively with people at all levels
• Detail oriented – Strong attention to detail in grammar, design, development, and strategic approach
• Professional – Is held in high regard for maturity level, reliability, trustworthiness and overall professionalism