Marketing Intern

Marketing Intern                        

Miller Johnson, one of Michigan’s largest full service law firms, is seeking Marketing Interns in our downtown Grand Rapids office. 

JOB REQUIREMENTS

• Public relations, communications experience required
• Strong interpersonal, verbal and written communication skills
• Strong writing and proofreading skills
• Proficient in MS Office (Outlook, Word, Excel and PowerPoint), Adobe, Photoshop, and CRM (Client Relationship Management) systems
• Exceptional client service skills, discretion, and judgment to ensure client confidentiality
• Able to think creatively to identify and implement proactive solutions
• Able to be flexible and work collaboratively in a fast-paced, service environment
• Proactive, organized and detail-oriented

JOB‑RELATED FUNCTIONS:

Marketing Materials:

• Create, write and/or facilitate all updates to marketing and business development materials, including responses to Request for Proposals, collateral brochures, social media, practice area descriptions, media releases, attorney biographies and customized marketing pieces
• Explore effective and efficient ways to develop such materials

Proposals: 

• Develop and coordinate the preparation of firm proposals, working with the director of marketing and business development and key attorneys
• Provide requested input and assist team in the coordination of materials
• Maintain proposal files; keep an up-to-date database of proposals and what practice areas each proposal covers

Presentations:

• Outline, write and interact with attorneys to develop presentations for marketing events, as requested. Includes firm-sponsored events as well as other community events at which the attorneys speak or present

Client Events: 

• Manage all aspects of client events, including venue/facility selection, food and beverage selection, invitations, handout materials, confirmation letters, name tags, site management, speakers’ presentations, payment process, budget preparation and follow up. 
• Develop schedules and maintain communication with speakers, vendors, and participants.
• Coordinate and monitor event timelines.
• Maintain portion of the Contact Relationship Management (CRM) System that tracks client attendance at client entertainment events as well as workshops and seminars.
• Oversee on-site event management and venue arrangements for room set-up and technical assistance.
• Produce follow up materials, such as attendance reports, follow-up letters, evaluation summary reports, budget summaries, etc.
• Coordinate follow-up meetings to measure value of individual events; discuss ways of maximizing the investment made in hosting each event.

Memberships:

• Maintain list of practice group(s) and attorney memberships in professional and community organizations
• Coordinate active membership activity key to the firm’s retention of client work and outreach to potential new clients

Advertising:

• Serve as the point person for requests for practice group(s) advertising
• Support the director of marketing and business development with advertising planning/implementation
• Work with designer (internal or external) to complete advertisement creatives
• Provide idea generation for ad campaigns and one-off submissions
• Coordinate payment for ad space and track all ad commitments

At Miller Johnson, we believe in fostering an exceptional work experience that includes a healthy work-life balance, an inclusive culture that values uniquely talented team members, and a technologically advanced environment.