SEO Specialist
Job Title: SEO Specialist
Job Type: Unpaid / Volunteer / Intern
Hours Per Week: 10-12 hours
Start Date: As soon as possible; with a 3 month commitment
Job Description: Our Marketing Department is seeking a SEO Specialist. A qualified candidate will have a passion for education and the developing world, as well as possess the skills and perform the duties that follow.
Job Duties:
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
Qualifications:
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM