Marketing Intern
Requirements
- Skills with Adobe Creative Cloud: InDesign, PhotoShop, Illustrator
- Adobe Premiere Pro and After Effects experience a plus
- Creative graphic skills, ability to take a concept and develop into a final marketing product
- Experience with photography / videography
- Strong writing / grammatical and copywriting skills
- Advanced skills in Microsoft Office and SharePoint
- Excellent communication skills both oral and written
- Adobe Premiere Pro and Digital Publishing Suite experience a plus
- Ability to work independently with little supervision
- Ability to work effectively under deadlines
Responsibilities
- Define pay-per-click adwords to be targeted, through work with the business line and with product marketing managers. Define targets for performance of adwords, and adjust adword focus as needed based on performance
- Review Google keyword ranks for keywords applicable to General Industry, and make updates to the website where possible to improve search engine optimization for those keywords
- Schedule regular LinkedIn posts to promote products and concepts that support the General Industry sales efforts. Work with product marketing team to define subject matter and write posts
- Find and execute opportunities to drive traffic to the Atlas Copco website and Powered By Productivity blog
- Assist with design and creation of promotional material relevant to the General Industry business line, including application references, brochures, catalogs, e-mail campaigns, presentations, etc.
- Maintain data and administration of established company information sites, including internal Wiki and SharePoint
- Administrate promotional items: develop ideas, order and distribute
- Assist with the production of graphics, and with design and creation of promotional material including brochures, catalogs, posters, e-mail graphics, presentations, etc.
- Touch up and format photos and videos for various media and distribution
- Assist with implementation of communications and brand strategies
- Adhere to, monitor and enforce Atlas Copco brand guidelines
Experience
Experience with some or all of the above is desirable.
Pay
This is a paid position based on the year currently in school. Students should plan to live in the Auburn Hills MI area however a stipend for housing is not included.