Growth Marketing Associate
About Pingin Pingin is an early-stage EdTech startup founded by University of Pennsylvania students. We combine AI-driven essay analysis with real mentor access to make top-tier college admissions guidance accessible to every student.
Who we're looking for
- College freshman or high school senior with strong ties to competitive high schools or college prep communities
- Comfortable in a fast-paced, ambiguous startup environment — you figure things out
- Familiarity with SaaS products, consumer apps, or EdTech is a strong plus
- Active social media presence OR demonstrated ability to drive word-of-mouth in your community
- Interested in go-to-market strategy, growth marketing, or early-stage sales
- Prior experience in student government, club leadership, or any sales/outreach role is a plus
- Able to commit 15-20 hr/wk.
Responsibilities
- Execute grassroots outreach campaigns targeting high school juniors and seniors in your network
- Conduct product demos for student groups, college prep programs, and community organizations
- Identify and pursue partnership opportunities: high school counselors, SAT prep centers, college fair booths, and cultural community organizations
- Manage a pipeline of prospective users and report weekly on signups, conversion, and feedback
- Represent Pingin at local events and on social media, generating authentic content that drives awareness
- Serve as a direct feedback channel between your student community and the founding team
Skills and experience you will gain
- Hands-on experience in B2C growth marketing and user acquisition at an early-stage startup
- Outbound sales and cold outreach — email, DM, and in-person
- Client and partner relationship management
- Basic go-to-market strategy: identifying channels, running experiments, measuring results
- Product thinking: translating user feedback into actionable insights for a founding team
- Working directly with founders in a zero-to-one environment
Compensation
- Unpaid with equity consideration for top performers
- Letter of recommendation from Pingin's founding team + Invaluable Experience