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Growth Marketing Intern

Mi Terro
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Mi Terro Care Socks is an AI-powered smart wearable that detects diabetic and gout foot complications 48 hours before symptoms appear. Our sensor-embedded socks continuously monitor temperature, gait, and pressure — alerting patients and care teams to prevent ulcers, falls, and amputations.

 

The Role

We need a scrappy, data-driven growth hacker who can turn our waitlist into a movement. You'll own user acquisition experiments, community building, and viral growth loops — finding creative, low-cost ways to drive app downloads and waitlist signups. This isn't a "post and pray" role. You'll run experiments, measure everything, and double down on what works.

 

What You'll Do

User Acquisition & Growth Experiments

•   Design and execute growth experiments to drive waitlist signups and app downloads (target: measurable week-over-week growth)

•   Build and optimize referral programs — "invite a friend" loops, ambassador programs, caregiver referral chains

•   Identify and infiltrate online communities where our users live: diabetes forums, gout support groups, elder care Facebook groups, Reddit communities, caregiver networks

•   Set up and manage paid acquisition tests on Meta, Google, and TikTok with small budgets ($50–200/test)

•   Scrape, research, and build outreach lists for podiatrists, endocrinologists, diabetes educators, and senior living operators

Community Building

•   Launch and grow a Mi Terro community on Discord, Facebook Group, or WhatsApp — a place where users, caregivers, and health-curious people engage daily

•   Seed the community with valuable content: Q&As with medical advisors, product sneak peeks, health tips, user stories

•   Recruit and manage 10–20 community ambassadors (diabetes advocates, health influencers, caregiver bloggers)

•   Organize virtual events: AMAs with doctors, live product demos, caregiver roundtables

•   Build partnerships with diabetes nonprofits, gout foundations, and aging advocacy organizations

Analytics & Optimization

•   Track funnel metrics obsessively: impressions → clicks → signups → referrals → app downloads

•   Build a weekly growth dashboard (Google Sheets or Notion) showing experiment results and key metrics

•   Run A/B tests on landing page copy, CTA buttons, email subject lines, and referral incentives

•   Analyze which channels, messages, and audiences convert best — then scale the winners

 

Who You Are

•   Currently pursuing or recently completed a degree in Marketing, Business, Data Analytics, or related field

•   Growth mindset — you think in funnels, loops, and conversion rates, not just "likes"

•   Comfortable with data: you can set up a tracking spreadsheet, read UTM parameters, and calculate CAC

•   Resourceful and scrappy — you find hacks, not excuses

•   Strong written communication — you can write a cold DM that actually gets a response

•   Familiar with tools like Google Analytics, Meta Ads Manager, Mailchimp, Notion, or Zapier

•   Bonus: Experience building online communities, running referral programs, or working in health/wellness

•   Bonus: Basic no-code skills (Zapier, Airtable, Webflow) for building growth automations

 

What You'll Get

•   Direct mentorship from a 6x serial entrepreneur (2 exits) on growth strategy and startup operations

•   Real ownership — you're not fetching coffee, you're building the growth engine

•   Hands-on experience with paid ads, SEO, community building, referral programs, and funnel optimization

•   Letter of recommendation and LinkedIn endorsement upon successful completion

•   Potential equity or stipend based on performance and measurable growth milestones

How to apply

Thanks for your interest in joining the Mi Terro Care team! Before we schedule interviews, we'd love to see how you think and what you'd bring to the table.

  1. Visit Mi Terro and explore the product.
  2. Highly recommended to join our Discord community, feel the vibe.
  3. Draft a short video concept (15–60 seconds) you'd create to introduce Mi Terro Care Socks to patients on TikTok or Instagram. You don't need to film it — just pitch the idea.
  4. Email your pitch to hello@miterrocaresocks.com along with:
    • Why you're passionate about foot health and physical care
    • Your social media handle(s) and any content you're proud of
    • One idea for how Mi Terro Care Socks could show up differently on social media

We're looking for people who are genuinely excited about what Mi Terro Care Socks is building — not just the content creation, but the mission. If that's you, we want to hear from you.